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Neil's avatar

I'd love to see you explore a JTBD interview with a more complex purchase, such as Enterprise software (like a CRM replacement or similar).

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Neil's avatar

I watched this again, and one thing I'd love to hear you explore on future episodes is how to segregate the Pushes and Pulls from the overall travel/holiday/vacation vs the specific ones for the AirBnB booking.

How much did the stress of not travelling during Covid or the setup of the school impact the decision to stay in an AirBnB? Where do the forces pushing or pulling her to Budapest in the first place end and the ones pushing or pulling her into an AirBnB begin?

I think a lot of my interviews might be "too broad" - where I'm learning about the whole story of "how we got to now" and maybe not focusing specifically on the final nudges that made choosing A more appropriate than choosing B in the final decision.

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