I watched this again, and one thing I'd love to hear you explore on future episodes is how to segregate the Pushes and Pulls from the overall travel/holiday/vacation vs the specific ones for the AirBnB booking.
How much did the stress of not travelling during Covid or the setup of the school impact the decision to stay in an AirBnB? Where do the forces pushing or pulling her to Budapest in the first place end and the ones pushing or pulling her into an AirBnB begin?
I think a lot of my interviews might be "too broad" - where I'm learning about the whole story of "how we got to now" and maybe not focusing specifically on the final nudges that made choosing A more appropriate than choosing B in the final decision.
Chris - Thanks for sharing! Really cool to be able to observe the interview, as well as to see your notes and get your post-interview thoughts.
A couple of thoughts of my own:
(1) Interesting that even though she likes to travel and tries to leave the country at least twice a year, this was the first international trip she'd taken since before the pandemic -- and she was traveling alone. I wonder how many solo trips she'd taken internationally before this one. And I wonder how many Airbnbs she'd stayed in internationally before this trip (she mentioned that she had stayed in Airbnbs before, but she had never booked one herself / never stayed in one by herself). And so if she had traveled internationally by herself before this trip, I wonder where she'd stayed (hostels, hotels, etc.).
(2) In addition to not wanting to spend a lot of time in her place in Budapest trying to find an Airbnb (plus the possible points transfer delay issue), I wonder how much of her decisions to go with hotels in Vienna and Prague were driven by the challenges she ran into getting into the Airbnb -- i.e., flight delay in Paris pushing her arrival in Budapest to late at night, then the struggle in the dark alleyway to figure out how to get into the Airbnb.
So interesting to hear that searching & booking late in the evenings long before the trip is such a different context that booking "while you're in it". I would argue the circumstances are so different that you'll have a very different struggle and also candidates - although it is still the same trip. This can lead to a huge opportunity for airbnb assuming that the booking-on-the-trip-context is underserved.
When originally planning she wanted to celebrate after this stressful job-thing (and reward herself with an adventure) but I assume the whole booking process, looking on bigger maps etc is part of the value. Maybe she accompanied herself with planning an adventure while having a stressful time at work?
While "you're in it it" is more about: "what is possible for me on this very trip in a few days"? Quite a constraint.
She just booked the flight, the 1st appartement and the return flight.
I am wondering:
Why is she not starting with a hotel for the first nights?
I'd love to see you explore a JTBD interview with a more complex purchase, such as Enterprise software (like a CRM replacement or similar).
I watched this again, and one thing I'd love to hear you explore on future episodes is how to segregate the Pushes and Pulls from the overall travel/holiday/vacation vs the specific ones for the AirBnB booking.
How much did the stress of not travelling during Covid or the setup of the school impact the decision to stay in an AirBnB? Where do the forces pushing or pulling her to Budapest in the first place end and the ones pushing or pulling her into an AirBnB begin?
I think a lot of my interviews might be "too broad" - where I'm learning about the whole story of "how we got to now" and maybe not focusing specifically on the final nudges that made choosing A more appropriate than choosing B in the final decision.
Chris - Thanks for sharing! Really cool to be able to observe the interview, as well as to see your notes and get your post-interview thoughts.
A couple of thoughts of my own:
(1) Interesting that even though she likes to travel and tries to leave the country at least twice a year, this was the first international trip she'd taken since before the pandemic -- and she was traveling alone. I wonder how many solo trips she'd taken internationally before this one. And I wonder how many Airbnbs she'd stayed in internationally before this trip (she mentioned that she had stayed in Airbnbs before, but she had never booked one herself / never stayed in one by herself). And so if she had traveled internationally by herself before this trip, I wonder where she'd stayed (hostels, hotels, etc.).
(2) In addition to not wanting to spend a lot of time in her place in Budapest trying to find an Airbnb (plus the possible points transfer delay issue), I wonder how much of her decisions to go with hotels in Vienna and Prague were driven by the challenges she ran into getting into the Airbnb -- i.e., flight delay in Paris pushing her arrival in Budapest to late at night, then the struggle in the dark alleyway to figure out how to get into the Airbnb.
So interesting to hear that searching & booking late in the evenings long before the trip is such a different context that booking "while you're in it". I would argue the circumstances are so different that you'll have a very different struggle and also candidates - although it is still the same trip. This can lead to a huge opportunity for airbnb assuming that the booking-on-the-trip-context is underserved.
When originally planning she wanted to celebrate after this stressful job-thing (and reward herself with an adventure) but I assume the whole booking process, looking on bigger maps etc is part of the value. Maybe she accompanied herself with planning an adventure while having a stressful time at work?
While "you're in it it" is more about: "what is possible for me on this very trip in a few days"? Quite a constraint.
She just booked the flight, the 1st appartement and the return flight.
I am wondering:
Why is she not starting with a hotel for the first nights?
Why is she not planning the whole trip upfront?
Thx for sharing this great interview!
Hey Chris - would you be able to record an interview and info on the recruit for a ‘little hire’ project?
I’ve tried these myself and it would be good to get tips on how to be more effective and who to target.