Romeo's Electric Bike Jobs-to-be-Done
Romeo's desire to burn more calories leads him to buy his first electric bike ... and then to immediately start shopping for a gym membership.
It felt very nostalgic. I felt like I was a kid again. Down the streets, the breeze in my face, and all that. So I can imagine myself going to work and I could get all that breeze in my face. I think I would have a very productive day to make me feel happy throughout the day, instead of just riding in the car with the A/C.
Contents
Product opportunities that this interview surfaced
Tips to help surface as much information about the Push force as we can
Introduction
In this interview Romeo talks about what caused him to buy his first electric bike. The interview takes a turn after Romeo starts riding the bike that acts as a great reminder to us about why we invest the time to do this kind of product research. Listen to the interview and then watch the debrief to explore product and positioning opportunities that bubble up from just one interview on the topic.
The Interview
Debrief and Analysis
In our debrief and analysis video we’ll unpack what we heard about Romeo’s definition of the value that he expected to get from the bike and compare it to the value that he actually experienced. We’ll talk about some concrete product and positioning opportunities that we could make if we were trying to improve the product and grow sales.