B2B Jobs to be Done: Project Management Software Switching
James tells us about taking on a new role to lead engineering, getting the lay of the land, and realizing that a quick change needed to be made. Let's unpack his struggle.
Introduction | Interview | Analysis
The volume of questions and comments coming in related to B2B Jobs-to-be-Done makes me really excited to sharing this interview.
You’ll hear James tell his story about taking on a new role at a company and being charged with making sure that the engineering team is shipping features consistently.
You’ll learn how he takes inventory of the current situation and how the push builds up in a way that causes him to start shopping for a new project management solution for his team and the company.
In the debrief we’ll dive into an analysis of the interview, tips about how to approach a B2B Jobs-to-be-Done project (it’s not as simple as sending an email and offering a $100 gift card!), and I’ll share my thoughts on how to conduct interviews if you’re trying to understand why people are churning from your product or service.
We’ll also explore some of the intricacies of B2B switching. Do buyers really mean it when they say, I’m the one in control of the purchase timing, the budget, and the final decision?